Marketing Integration

MARKETING INTEGRATION

THE UNNECESSARY DIVIDE

In a perfect world, sales and marketing work together harmoniously at every stage.

In a perfect world…

B2B Science

Tell me if this sounds familiar?

'Sales blames marketing because Sales is not getting enough leads and/or the leads are not qualified to Sales' standards.'

'Marketing blames Sales because Sales is not following up properly on the leads Marketing is providing.'

Don't both of these departments work for the same company?  Madness!

Why the divide?

While there is a historical context and any number of reasons could be exploited as an explanation, why go through that exercise?

Current technology, when used effectively, virtually eliminates the chasm between sales and marketing.

The result is a perfect world for your customers and prospects - relief.


1

CUSTOMER FOCUS

You have the power to sharpen your focus on your perfect clients and customer segments. The exercise of getting to know your audience deeply will reveal the highest leverage actions you can take right now to grow and scale your business.

2

MARKETING INTEGRATION

Employ scientific methods that are proven to uncover exactly where your marketing spend is most effective and devise a pathway to multiply the highest ROI endeavors. Accurately track attribution from marketing as well as lead volume and quality.

GAIN CLARITY ON:


  • ​SALES & MARKETING ALIGNMENT
  • MARKETING STRATEGY
  • IDENTIFYING BUYER PERSONAS
  • BUYER PROCESS MAPPING