THE UNNECESSARY DIVIDE
In a perfect world, sales and marketing work together harmoniously at every stage.
In a perfect world…
Tell me if this sounds familiar?
'Sales blames marketing because Sales is not getting enough leads and/or the leads are not qualified to Sales' standards.'
'Marketing blames Sales because Sales is not following up properly on the leads Marketing is providing.'
Don't both of these departments work for the same company? Madness!
Why the divide?
While there is a historical context and any number of reasons could be exploited as an explanation, why go through that exercise?
Current technology, when used effectively, virtually eliminates the chasm between sales and marketing.
The result is a perfect world for your customers and prospects - relief.